Guillaume Guitard joins Oliva Horticulture


29 May 2023

Martin Breault, President of Oliva Horticulture, announces the hiring of Guillaume Guitard as Director of Digital Transformation and Business Intelligence. With over twenty years of industry experience, Guillaume will support the group and its companies in developing business strategies, identifying technological tools, and designing business intelligence solutions to promote growth and optimize business processes for the group’s companies, including Pépinières Trussart and Pépinière Villeneuve.

Guillaume will be accompanied by a strong executive team responsible for supporting the organization’s growth and its subsidiaries in areas such as technology leadership, operations, finance, customer experience, and corporate development.

According to Martin Breault, “Guillaume brings solid technical expertise, deep industry knowledge, and high-level experience in process optimization, technology implementation, and strategic thinking. His exemplary management skills and ambition to raise industry standards make him the ideal candidate to support the growth and optimization of the company.”

Guillaume is excited about the potential synergies among the different entities within the Oliva Capital ecosystem, which also includes the subsidiary Oliva Tech. He is confident that he can leverage his knowledge and experience in the ornamental horticulture and business intelligence field to achieve the group’s growth objectives.

About Oliva Horticulture

Oliva Horticulture, a subsidiary of Oliva Capital, is committed to supporting companies in the horticultural sector by optimizing their performance, improving operational efficiency, and establishing strategic partnerships. Its mission is to enable these companies to realize their full potential and succeed in a constantly evolving market.