Équipements JP begins its regional growth with the opening of a new store in Mascouche


27 February 2023

Équipements JP is proud to announce the official opening of its second store in Mascouche, located at 585 Montée Masson. After more than 35 years of existence in Repentigny, Équipements JP expands its reach to better serve customers in Mascouche and the surrounding area. This new location will offer a wide range of mechanical products and tools, in addition to operating under the banner of Batteries Expert, offering portable and renewable energy products.

Jean-Philippe Piché, co-owner of Équipements JP, is enthusiastic about this new step for the family business founded by his parents in 1985. “The opening of this new location in Mascouche is a key moment for Équipements JP; we are enthusiastic about being able to offer our products and services to customers in this region. We look forward to building strong and solid relationships with the local community.

Daniel Beaudet, co-owner of Équipements JP, is pleased to see the growth of this company offering an outstanding personalized service: “This opening is part of our long-term vision of regional growth and we are convinced that our experienced team will be able to meet the varied and specific needs of Mascouche residents.

Élise Rozon, President of Batteries Expert Franchise, emphasizes her renewed enthusiasm for collaborating with Équipements JP, a relationship that began several years ago with the Repentigny store. “Batteries Expert has experienced strong growth in recent years due to the increasing demand for portable and renewable energy solutions. As our network evolves, we are looking to partner with franchisees who are committed to customer satisfaction. JP Equipment has a strong reputation in the region and it is a real pleasure to continue the adventure with them in Mascouche”.

It is with the entrance of Oliva Capital into the shareholder base in 2019 that the family succession and growth plan has been made possible. “We are glad to be a part of the growth of JP Equipment as it reinforces its position as a regional specialty store in the mechanical equipment and tooling market, while continuing to offer quality products and exceptional service to their customers. At Oliva Capital, we are proud to be able to offer strategic and operational support to help our partners generate a strong impact in their market,” said Julien Trussart, Partner at Oliva Capital.

The new Équipements JP store, as well as the Batteries Expert franchise in Mascouche, will officially open their doors to the public on Monday, February 27, 2023 and will offer several opening promotions for the occasion.

About Équipements JP

Équipements JP is the place to be for all your needs in mechanical products, tools and batteries for residential activities. The highly personalized approach and the great expertise are certainly the greatest assets of Équipements JP.

In the same specialized store, you will find a complete range of equipment and tools through a wide selection of quality brands such as Dewalt, Hustler, Redmax Milwaukee, Ego, Kress and Portable Winch, as well as the renowned Batteries Expert franchise. Équipements JP is also your specialist for your solar installations.

Équipements JP is a company in the Oliva Capital ecosystem, a private investment firm composed of diversified companies. Through its financial expertise, as well as its strategic and operational support, Oliva leads promising companies to sustainable growth.

About Batteries Expert

Batteries Expert stores offer a wide range of portable and alternative energy products. Batteries, electric mobility, lighting, solar energy systems, and more. The Batteries Expert network has over 60 stores located in Quebec, Ontario and New Brunswick.